Hotel Franchising Internationally – The Challenges Of Franchising In The US
Franchising is one of the quickest, most cost efficient and widely accepted means of expanding a hotel brand globally. If a brand is strong, the hotel design and services attractive and the delivery of reservations robust, there should be a substantial demand from franchisees for franchises outside the home country of the franchisor and abundant hotel guests wanting to stay at those franchised hotels. Continue reading →